Bengaluru hospital urges women to make breast awareness a monthly habit
Bengaluru hospital launches ‘Left Right Kiya Kya?’ urging monthly three-minute breast awareness with signs to watch and timely medical advice.
Launches ‘Left Right Kiya Kya?’ campaign to promote three-minute monthly check and timely medical advice
Published - October 20, 2026 02:39 pm IST - Bengaluru
A breast cancer awareness poster. Campaigns typically focus on breast cancer awareness in the month of October. | Photo Credit: Dusan Stankovic
A Bengaluru-based private hospital has launched a campaign encouraging women to make breast awareness part of their monthly routine, with a simple reminder to look for changes, become familiar with how their breasts normally feel, and seek medical advice if anything unusual is noticed.
The nationwide campaign, ‘Left Right Kiya Kya?’, was launched by HCG Cancer Hospitals with the aim of extending breast cancer awareness beyond October, when campaigns typically focus on the disease. It encourages women to spend three minutes every month paying attention to both breasts.
According to the International Agency for Research on Cancer’s GLOBOCAN 2024 estimates cited by the hospital, India recorded about 2.37 lakh new breast cancer cases and 96,100 deaths in 2024. Breast cancer accounts for about 30% of new cancer diagnoses among women in the country.
The campaign uses the familiar words ‘left’ and ‘right’ as a reminder to check both breasts and recognise unusual changes. It includes music and an AI-generated film featuring women in everyday situations. An on-ground activation at Nexus Seawoods in Navi Mumbai featured a live musical performance by women dressed in pink, followed by a doctor’s demonstration on recognising breast changes.
The campaign encourages women to look for changes in breast size, shape or skin, check for unusual changes around the breasts or nipples, and become familiar with how their breasts and underarm areas normally feel.
Jayanti Thumsi, Group Lead, Robotic Breast Surgery, at the hospitals, said some women sought medical help only when their cancer was advanced, while others noticed changes but did not act on them.
“Most breast changes are not cancer, but they should never be ignored. If you notice a lump, unusual nipple discharge, or any other change, consult a doctor without delay, rather than waiting for your next monthly reminder,” she said.
She added that breast awareness did not replace screening, and mammograms should be planned according to age and individual risk.
Manu Sankar Das, Chief Marketing Officer, HCG Cancer Hospitals, said the campaign was designed to make breast awareness a recurring habit rather than an annual reminder.
“Awareness that lasts only through October isn’t enough. It needs to become a reminder that comes back every month. Left breast. Right breast. Three minutes, once a month,” he said.
Published - October 20, 2026 02:39 pm IST
Terms & conditions | Institutional Subscriber
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.
